Sometimes I ask myself: Why are some people so slow, so without ideas, so offline?
After ten years of media crisis through social media - it all started with the first iPhone - most media consumption has shifted to the social web.
Latest milestone. Cristiano Ronaldo now has over 250 million followers on Instagram - an absolute world record. This shows: Direct communication via one's own social channels has long since overtaken established media channels and their editorial teams. But so what?
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